Friday, March 10, 2006
Dear Fund Seekers,
It seems that there are many worthy nonprofit organizations in need of financial security, whose main stumbling block apparently is an inability to clearly state their mission, vision, and values in language which will focus their goals, and gain interest from potential funders.
The same inability to sell an interesting story seems to be true for start-ups and newly emergent enterprises, seeking seed funding or prototype funds.
Not being able to get your story across can be a big, big problem for emerging entities seeking less than $10 million, and for non-profits who are not among the leaders in health, science, and education etc.
Here we have amazing new technologies emerging, with very talented people seeking much smaller funding for their entities futures, and they cannot win the interest of venture capitalists.
The problem is strikingly similar for non-profit funding, and is partly due to the exponential growth of valuable new community based resources, especially in the 'social categories', who are striving to meet the varied needs of a matured urban society; and their service value goes almost unnoticed.
We who are the shapers and positioners of all their dreams, must go the extra mile to strategize their fund seeking with simpathetic responders.
.
Taking Responsibility For The Written Word Has Risks Too!
How far should writer-strategists go in helping with the early formulation of these messages? What are the risks of leading the client to believing our version of their needs?
The mission, vision, values statements properly developed, play a vital role in positioning the reliability and constancy of your future messaging. Appropriate clear language can focus board members, stakeholders, staff, and the public on your value-and support goals.
Getting the vision statement positioned clearly is a strategic must. Funders want to know in plain language why anyone should be interested in you.
R L Hoff March 12/06 robertahoffgroup@rogers.com
March 25/06
Well the podcast on where to go for funding is up on this site and I look forward to your comments.
It seems that there are many worthy nonprofit organizations in need of financial security, whose main stumbling block apparently is an inability to clearly state their mission, vision, and values in language which will focus their goals, and gain interest from potential funders.
The same inability to sell an interesting story seems to be true for start-ups and newly emergent enterprises, seeking seed funding or prototype funds.
Not being able to get your story across can be a big, big problem for emerging entities seeking less than $10 million, and for non-profits who are not among the leaders in health, science, and education etc.
Here we have amazing new technologies emerging, with very talented people seeking much smaller funding for their entities futures, and they cannot win the interest of venture capitalists.
The problem is strikingly similar for non-profit funding, and is partly due to the exponential growth of valuable new community based resources, especially in the 'social categories', who are striving to meet the varied needs of a matured urban society; and their service value goes almost unnoticed.
We who are the shapers and positioners of all their dreams, must go the extra mile to strategize their fund seeking with simpathetic responders.
.
Taking Responsibility For The Written Word Has Risks Too!
How far should writer-strategists go in helping with the early formulation of these messages? What are the risks of leading the client to believing our version of their needs?
The mission, vision, values statements properly developed, play a vital role in positioning the reliability and constancy of your future messaging. Appropriate clear language can focus board members, stakeholders, staff, and the public on your value-and support goals.
Getting the vision statement positioned clearly is a strategic must. Funders want to know in plain language why anyone should be interested in you.
R L Hoff March 12/06 robertahoffgroup@rogers.com
March 25/06
Well the podcast on where to go for funding is up on this site and I look forward to your comments.
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A SUCCESSFUL STRATEGY: Organizations succeed for many different reasons. But one critical component is always present; the goal seekers are connected to a clear strategic vision, prepared to achieve, and motivated in their undertaking.
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